GENEVIEVE NNAJI: The Nollywood actress is
ahead of her peers, benefiting from endless endorsements (Loya, MUD, Range
Rover etc) and reaping dividends from private businesses she’s keeping off
public glare. Paid a mind-boggling figure to act in the movie adaptation of Chimamanda
Adichie’s ‘Half of a Yellow sun’, Ms Nnaji rarely takes up movie roles these
days. When she does, it must be worth it.
D’BANJ: Gone are the days when he made N10m in a week. These
days, the superstar entertainer is making more business deals than hits, and
the figures are amazing, from CRBTs to distribution, content syndication, and
several non-music projects. Paid between N5 and N15 for engagements, and
enjoying royalty returns from here, the UK and US, the former Mo’hits front man
could soon be moving from the millionaires to the billionaires’ club.
DAVIDO: The young son of billionaire businessman Deji Adeleke is
making daddy proud earning his own money at the young age of 20. Davido who
started out as a rookie less than two years ago now charges four to five
million Naira to perform at gigs and here’s the good part, he gets to perform
at least three gigs in a week. Could be up to five, in seasons such as this.
2012 incomes include the N30m deal with MTN…
WIZKID: The EME pop star this year made big bucks
from his endorsement deal with carbonated soft drink Pepsi. Same for his deal
with Star, for the all-star song. And all through the year, he stood as one of
the highest paid acts, charging between N4m and N6.5m for performances here,
and usually more, for gigs in Dubai, England and elsewhere…
OMOTOLA JALADE-EKEINDE: Omosexy cashed out with her reality
show ‘The Real Me’ for which she reportedly got paid a huge sum. She also
featured in two big budget movies ‘Amina’ and ‘Last Flight to Abuja’.
PSQUARE: The twins probably made the most money this year
jetting round Africa headlining sold out shows attended by thousands. Peter and
Paul Okoye, whose billable hours attract close to double figures in the
millions, also signed a distribution deal with Universal Music. With sold out
gigs here and abroad, the brothers have built a wild following that makes sure
promoters keep asking for them. Easily one of the highest paid Nigerian acts.
BASKETMOUTH: Bright Okpocha’s transition from mere
stand-up comic to events compere and TV host has the big bucks rolling in for
him. His Globacom endorsement remains intact, and he’s delved heavily into show
promotions here and abroad. There’s also the successful EmBARssy Lounge on
Lagos mainland.
ALI BABA: When the revered comedian isn’t cracking people up
on Twitter, he’s making big bucks consulting or compering events for
multinationals, government or high net worth individuals.
IYANYA: Being his most promising year so far, Iyanya made
quite a fortune off his ‘Kukere’ single. Performance fees doubled, tripled then
doubled again, causing him to swim in millions. Just this year, he relocated to
an expensive apartment in Lekki and bought for himself a Range Rover HSE.
Next year should even be better.
2FACE IDIBIA: If he didn’t make the list, wouldn’t you be
scared? 2face started the year, releasing his fifth solo album and then
embarked on a sponsored US tour. Charging as much as $60,000 per show, Mr.
Idibia was busy all year, headlining gigs all over. Investment in real estate
and hospitality (including Club Rumours, in Ikeja, Lagos) also paid off.
FUNKE AKINELDE: The actress-producer is still enjoying the
success of ‘The Return of Jenifa’ from which she reportedly made over N30m. She
has also been made the ambassador of Nigerian job websiteJobberman, a deal
worth millions of Naira. That’s in addition to the endorsement deal with
Telecoms Company GLO and the Lagos Inland Revenue Service.
DON JAZZY: The MAVIN Records boss signed a deal
with Samsung Africa and broke bank with the Loya Milk deal.
With his eyes firmly on the prize, the gifted producer moved beyond the Mo’Hits beef
to focus on pushing and monetizing MAVIN content, while expanding into fresh
business areas. He’s penned a deal to produce the theme song for the Africa
Cup of Nations holding in 2013… And the recently launched Pop Club is
a year-end addition that’ll sure bear fruits
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