When
grassroots-to-limelight Yoruba rapper, Dagrin, died in a road crash in
2010, the lamentation that greeted his passage had hardly died down when
some other up-and-coming singers started scheming to fill the vacuum
created.
As
is done when star artistes pass on, they wanted to take advantage of
the gap, with some of them not minding becoming new Dagrin…But as it
normally happens in such a circumstance. All of them failed to realise
their dreams.
The
lesson they failed to learn is that, no artiste can really replace
another one. That is why no one has been able to replace a Fela, Tupac
or Sikiru Ayinde Barrister in the real sense of it. People may try to be
opportunistic but it will be extremely difficult to convince listeners
or the audience that the dead man has resurrected.
Instead
of aping the fallen hero, perhaps the best thing to do is to hone one’s
talent and work hard at one’s style, especially if it is close to that
of the deceased.If it is done well, the market will have no other option
than to look in one’s direction. This seems to be how
rave-of-the-moment and weird Yoruba rapper, Olamide has proved wiser
than his peers who were trying to ape Dagrin.
Also
called Young Erikina, the artiste has demonstrated much versatility in
his songs, Eni Duro and Bend down Low, to the extent that he has broken
into the league of the big players.While it has been rumoured that a
major telecoms player has struck a N25m deal with him, D’Banj’s new
strategic romance with Olamide made him (Olamide) the subject on the
lips of many followers of the sector.
Apart
from featuring him in a song, there are reports that the younger act
has been signed onto D’Banj’s label, a move that, many believe, is going
to be mutually rewarding.Such a move would naturally make some guys
remember D’Banj’s epic divorce with Don Jazzy, and either sees the
romance with the younger act either as a survivalist ploy or a strategic
one.
But
the fact is it is a good story for Olamide and a sign that he is doing
well and may just be one of the artistes to dictate the space in the
next few years.Although there has not been any official confirmation,
D’banj’s younger brother, Kay Switch, welcomed Olamide to the family on
Twitter on Wednesday. Tweeting via his handle, @kayswitch, Kay Switch
stated, “Welcome to the family, Baddo.” Baddo is Olamide’s nick name.
The music star is currently in Atlanta with D’banj for a music
performance.
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