Nokia Now 'Microsoft Mobile'!-Finland Telecom Giants Completes Sale

Nokia, ruled the Mobile phone industry for more than half a decade. Back in 2001-2006, Nokia competed with Sony Ericsson, Motorola, still it managed to steal maximum percentage of the market in Asian countries like India & China. But, after Apple launched iPhone back in 2007, Nokia started losing it’s demand gradually. Despite of it’s popular N series mobiles pieces, Nokia failed to prove themselves in SmartPhone industry and lost it’s track just like it’s competitors Sony Ericsson and Motorola.

But, still the Mobile giant didn’t give-up so easily. It launched it’s new SmartPhone series with name “Nokia Lumina” with fresh Windows 8 flavor. Nokia started working with Microsoft since past couple of years and the results of both the companies seemed to be improved a bit. As we all know that, Google Acquired Motorola couple of years ago and now Microsoft has acquired Nokia for a whopping $7.2 billion.

Following the acquisition, Nokia Microsoft Mobile will be the new name assigned to Nokia’s hardware division sold to Microsoft . An agreement signed by both parties brings their contract to a close on April 25.
According to a leaked memo, the new hardware segment will be rebranded. Analysts say that Microsoft has selected the new name in a straightforward fashion as is done with other firms.
Darrell Etherington shared on TechCrunch:

“The memo is from Nokia to its business partners, advising them of the change. Back when the sale was first announced, then-Nokia CEO Stephen Elop admitted that the name would likely change, but also noted that there wasn’t yet a definite replacement for what would come after. Microsoft Mobile may not be the most exciting name for a Microsoft mobile devices division, but arguably Microsoft needs recognizability and reliability more than fancy marketing pizzaz.”

As a part of the deal, Microsoft had used the rights to the name Nokia for nearly a decade, not to mention the purchase of rights for ‘Lumia’ and ‘Asha’ brands for Windows devices. This implies that the names Nokia, Lumia and Asha could appear in products, as Microsoft rebrands to Microsoft Mobile.
“There was some suggestion in the early announcements around the deal that Microsoft will continue to use the Nokia branding on entry-level devices, as a way to funnel feature phone users to the Windows Phone (and now, Microsoft Mobile) line of hardware and services,” reports TechCrunch.

Hmmmm...Nokia to Microsoft. Change, I guess, is the only constant thing in life.