On his instagram and tumblr pages, Shiba transform cuteness to cool, and playful to haute couture. His social media pages were initially opened by its owner for fun where she dressed him up in her husband's outfits...but by the time over 190,000 fans started following the page, fashion labels began contacting the owner to put their clothes on the dog as a form of ad. The page has now gone viral.
Although not its original intention, Menswear dog instagram page now teaches fashion lessons like tips for the modern fashionable male using Shibu's style.
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